Doughnut maker opts for Fortress failsafe protection
Investment in four Stealth Metal Detectors from Fortress Technology has underpinned an aggressive expansion program for North American bakery company, Doughnut Peddler. The presence of reliable, industry-leading metal detectors has enabled the dynamic doughnut producer to elevate its lines to top food safety standards, meeting Good Manufacturing Practice requirements and winning the confidence of new retail customers.
As with America, the European doughnut market is experiencing growth, with specialty retail outlets and bakeries the primary distribution channels. Globally, the market is projected to reach around USD 55.0 billion by 2024, growing at a CAGR of 5.2% over the forecast period (2016-2024). In the space of three years, Doughnut Peddler has gone from being a single-bakery operation servicing a single state, to a multi-site enterprise supplying retailers across nine North American states.
“We always strive for perfection in terms of efficiency, food safety and quality. We want to hit the highest industry standards and make sure we protect our customers and end-consumers with a safety program they are confident in. Metal detection adds another layer of ‘failsafe’ protection,” explains Jason Yada, National Director of Sales at Arizona-based Doughnut Peddler.
“We’ve seen a snowball effect in the last three years. Once our customers see what we are capable of, they want to work with us in other territories. We’ve been firing on all cylinders to meet this growth,” says Jason.
To keep pace with demand, 2017 saw the opening of two new bakeries - in Chattanooga, Tennessee, and Charlotte, North Carolina, and Doughnut Peddler opened two further sites last year, in Orlando, Florida and Houston, Texas. The company is now making more than 800,000 deliveries each year, transporting over 60 million doughnuts, cinnamon rolls, apple fritters and other freshly baked goods, to convenience stores across North America.
The company had always wanted to invest in metal detection, but needed a business justification for the investment. This rapid expansion provided the opportunity and the commercial case that Doughnut Peddler needed.
As with America, the European doughnut market is experiencing growth, with specialty retail outlets and bakeries the primary distribution channels. Globally, the market is projected to reach around USD 55.0 billion by 2024, growing at a CAGR of 5.2% over the forecast period (2016-2024). In the space of three years, Doughnut Peddler has gone from being a single-bakery operation servicing a single state, to a multi-site enterprise supplying retailers across nine North American states.
“We always strive for perfection in terms of efficiency, food safety and quality. We want to hit the highest industry standards and make sure we protect our customers and end-consumers with a safety program they are confident in. Metal detection adds another layer of ‘failsafe’ protection,” explains Jason Yada, National Director of Sales at Arizona-based Doughnut Peddler.
“We’ve seen a snowball effect in the last three years. Once our customers see what we are capable of, they want to work with us in other territories. We’ve been firing on all cylinders to meet this growth,” says Jason.
To keep pace with demand, 2017 saw the opening of two new bakeries - in Chattanooga, Tennessee, and Charlotte, North Carolina, and Doughnut Peddler opened two further sites last year, in Orlando, Florida and Houston, Texas. The company is now making more than 800,000 deliveries each year, transporting over 60 million doughnuts, cinnamon rolls, apple fritters and other freshly baked goods, to convenience stores across North America.
The company had always wanted to invest in metal detection, but needed a business justification for the investment. This rapid expansion provided the opportunity and the commercial case that Doughnut Peddler needed.
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